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Aug 15 2017

Senior Digital Marketing Manager

@ Stack Overflow

  • NYC, NY, United States
  • $100,000+ per year
  • Full time
  • Senior
Stack Overflow is the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. More than 50 million professional and aspiring programmers visit Stack Overflow each month to help solve coding problems, develop new skills, and find job opportunities.

We partner with businesses to help them understand, hire, engage, and enable the world's developers. Our products and services are focused on developer marketing, technical recruiting, market research, and enterprise knowledge sharing.

What you’ll do:

Collaborate with the Content Marketing Team to come up with creative and comprehensive ways in which we can continue to increase visits, leads, and MQLs at TOFU. Work with Regional Marketing Teams to both support their current full funnel goals as well as come up with proactive, creative and strategic ways in which you can help them achieve those goals. Support, grow, and manage the current Digital Marketing Team while continuing to optimize current processes, create more effective and efficient digital strategies, and drive excellence across all digital touch-points and campaigns. Roll up your sleeves and carry the load with your digital team. Work with other teams to create and align strategic initiatives. Evaluate and decide where to allocate resources to drive business objectives.

Your main focus will be to:

  • Own TOFU Digital Marketing KPIs and work with your team/other teams to come up with creative and comprehensive ways in which you can reach (and exceed!) targets
  • Analyze site traffic for trends, use patterns to identify and quantify customer/visitor behavior and make recommendations to improve user experience and maximize conversion rates by manipulating layout, content, CTAs, page flow, ad copy, etc.
  • Support the implementation of full-funnel digital initiatives and create/optimize processes
  • Oversee, modify, and drive the digital roadmap so that it aligns with business objectives
  • Collaborate with the Content and Regional teams to support and execute global, cross-regional projects
  • Provide necessary insights to Content, Product, Regional, and Marketing Ops teams and make recommendations on the improvement/modification of campaigns and initiatives
  • Own overall website performance (for all regions) and launch initiatives that optimize conversion rates - test marketing messages, product descriptions, calls to action, page layouts, page designs, forms, etc.
What you’ll need to have:

  • At least 5-7 years of B2B Digital Marketing experience
  • A track record of accomplishments
  • Experience in leading cross-functional and interdepartmental projects
  • Exceptional writing and communication skills
  • Experience leading and managing a team
  • An understanding of the digital marketing trifecta and experience creating and implementing comprehensive, global, strategic initiatives
  • Experience using a CMS and marketing automation tools to create a variety of digital marketing assets including landing pages, emails, workflows, etc.
  • Inbound certification and Hubspot experience a plus
What you’ll get in return:

  • Competitive salary 
  • 20 days paid vacation
  • Stock options
  • Completely free health insurance (no copay, no premiums)
  • Great office w/ espresso bar, games, and free daily lunches
  • Gym membership reimbursement
  • Transportation reimbursement
Diverse teams build better products.

Legally, we need you to know this: 
Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity. 

But we want to add this:
We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.

Additional notes or requirements

*Employment eligibility to work with Stack Overflow in the U.S. is required as the company will not pursue visa sponsorship for this position. Position will be based onsite working out of our New York Office HQ.

To apply you are also required to have the following HubSpot certifications:

If you don't have these certification go to the HubSpot Academy and get started!

We're not accepting applications from agencies.