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Aug 28 2017

Marketing Automation Specialist

@ College Hunks Hauling Junk & Moving

  • Tampa, FL, United States
  • Salary Not Specified
  • Full time
  • Senior
We are seeking a driven individual that is motivated by helping others succeed.  College Hunks Franchising is looking for a dynamic individual to fill our Marketing Automation Specialist role who will embody College Hunks Core Values and deliver exemplary business marketing optimization in our HQ offices.

The ideal candidate will be able to support the Marketing team by developing email/SMS and landing page content for integrated campaigns using Hubspot, and develop ongoing conversion optimization experiments for the consumer website.

This is an onsite position. No remote candidates, please.

Essential Duties and Responsibilities:

  • Work with IT team to set up Hubspot/CRM integration
  • Code, manage, and execute marketing automation campaigns (email, landing pages, CTA, etc.) in Hubspot
  • Develop creative landing page and email templates with dynamic content
  • Develop hyper-segmented messaging for landing pages/email/SMS automation
  • Maintain our marketing contact database (list hygiene) and pull targeted lists/create smart lists for email/SMS campaigns
  • Segment email lists and design workflows based on audience behaviors such as past email engagement and website interactions
  • Automate lead nurturing and drip campaigns in Hubspot
  • Manage Hubspot to CRM integration, trouble-shooting, and upgrades
  • Work closely with social media and content coordinator to ensure messaging is aligned cross channels
  • Work with sales and customer service departments to ensure messaging is aligned cross channels
  • Perform email A/B testing and continuously strive to optimize open, click, and conversion rates
  • Ensure that emails and landing pages are properly formatted for a variety of email clients, browsers, and mobile devices
  • Develop conversion optimization split tests to improve CRO on consumer website
  • Support marketing efforts to drive traffic to website, converting that traffic into new leads, and nurturing those leads to close into customers
  • Advise team on Hubspot best practices
  • Stay up-to-date on inbound marketing trends and Hubspot product updates, and communicate them within the Marketing team
  • Other duties as assigned
Required Education & Experience:

  • Bachelor’s Degree in Marketing, Business Management or related field preferred or equivalent/relevant on the job experience.
  • Strong analytical skills required.
  • 2+ years of Hubspot operating experience as an email marketing manager in a B2C business; certifications preferred
  • Must be fluent in Hubspot - Proficiency in Hubspot marketing automation technology
  • Hands on experience with HTML and content management systems
  • Understanding of email best practices and CAN-SPAM legislation
  • Proficiency in MS Excel, PowerPoint, Adobe Creative Suite, WordPress editing
  • Knowledge and proficient in designing/optimizing emails and landing pages using split testing
  • Highly organized with a focus on teamwork and completing tasks in a timely manner
  • Knowledge of SEO/SEM and Google Analytics
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • Must be flexible to accommodate working across time zones, and respond to changing business needs
Our mission is to Move the World. It starts with you!

EOE. Benefits include a competitive starting salary, Health, Dental, Vision, 401K, PTO programs and the opportunity to work in a Fun, Enthusiastic Team environment.

To apply you are also required to have the following HubSpot certifications:

If you don't have these certification go to the HubSpot Academy and get started!

We're not accepting applications from agencies.