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Dharmesh Shah

Administrator Author Speaker AMA

Founder and CTO at HubSpot

Boston, MA, United States

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Latest Comments

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @NordicEdward Hey Edward, we'll work this out.  Have sent you an email.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @MaryGreenCNY Thanks for all that you have done to help get inbound.org to where it is, Mary.

    And, with the disclosure that I'm an eternal optimist, in my core I believe that although inbound.org is being retired the idea that got me so excited about it in the first place lives on.

    One of the reasons for this transition is that the best way for some of the core ideas of connection/community that I've had floating around in my head are likely best served by having Growth Hub be reborn and be to tap into the vast resources of HubSpot. Much more vast than HubSpot Labs had.

    It's a short-term sacrifice (from the community's perspective) for long-term gain.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @Misty Alligator It makes me a little bit sad too.  But often the right thing to do is the hard thing to do.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @Silly Gaur Trust me, that thought has crossed my mind (i.e. are we sacrificing too much of a "working foundation"?).

    Our challenge was that the cost of supporting the old platform (that was centered around the curated content feature) far exceeded the value that we thought we were created in the community.

    In order to best serve the opportunity that I felt was still out there, it was time to hit the 'reset" button a bit.  Keep some of the values, but chart a different course in terms of vision.

    Not to say that somebody, somewhere won't make that original idea work (rumor has it that @Amused Angelfish is already thinking about it), but it just was something that felt right fo us to continue to pursue.  We felt like we could add more value with a different model and focus.  

    Note: Like inbound.org, Growth Hub is a free and open community.  This was not a near-term profit motivated decision (quite the opposite actually). 



  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    Actually, though we are not opposed to the terms "growth hacking" or "growth marketing", we are not advocating for either of those things.

    Growth Hub is about growing.  More specifically, it's about growing better -- not just growing bigger.

    I actually considered naming the new community the "Grow Better Network" but settled on Growth Hub (and growth.org) because it was simpler and shorter.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    inbound.org is an online community managed and hosted by HubSpot (we're a software company based in Cambridge, MA).  

    To the best of my knowledge, the only reason you got an email from us is because at some point you joined the community.  We have not purchased or otherwise aggregated any email addresses without users content.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @jimthornton Growth Hub (growth.org) is, like inboundorg, hosted and sponsored by HubSpot.

    But, it is not meant to be exclusively for HubSpot users and customers.  It's meant to be an open community.  In a way, one could argue that Growth Hub is more neutral than inbound.org, because for some just the fact that inbound.org had the word "inbound" in it made it more HubSpot-centric.

    In any case, we want to build an open community that creates value for all "growth professionals" regrardless of which platform/technology they happen to use.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @Sleepy Eel Thanks!  One of the issues that inbound.org had was that despite the term "inbound" being around for a while, not everyone was aligned with it, because some people always thought it was purely a HubSpot thing.  I can't fault them for that belief, since HubSpot did coin the term (but we intentionally didn't trademark it or try to "own" it in a legal sense).  

    Growth Hub is centered around the more universal idea of "growth" -- both on an individual level, and on a professional level.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @Katieholmes92 Thanks for the understanding.

    Personally, making the decision to retire inbound.org was one of the hardest I've made.  It's always hard to shut-down something you and others have spent time building.  It's like shutting down a startup.

    But, hard choices are often necessary -- and this was one of those times.

    As much as I wanted to keep things cranking (as every entrepreneur does), it was time to eliminate the old and make room for the new.  In the long-term, I honestly think it will be the right thing.  In the short-term, it's painful.

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @Naughty Polecat This is precisely the thing I was worried about.

    We had (as best I can tell) three options when I came to the existing content:

    1) Don't transfer any of the content to Growth Hub.  Let it go away with the retirement of inbound.org.

    2) Transfer all of the content and attribute to the original posters (regardless of whether they "opted in" or not).  

    3) Transfer all of the content, attribute it for users that still want themselves attributed to it, and anonymize the rest (so the content is still available, but it's not linked to the original poster).

    We didn't think #1 was the right answer at all.  A vast majority of the folks that contributed to inbound.org did so out of some sense of generosity because they had knowledge, insights or stories to share.  It seemed entirely wrong to just kill all that value.

    We considered #2 strongly.  Frankly, it was the easiest to do.  

    In the end, we decided on Option #3 because it gave people a choice and still "preserved" what was useful/valuable content.

    It feels like we made a good choice that balanced the tradeoffs, but I'm open to other options that we didn't consider.


  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @TheMikeBannan Your concern is well placed and in hindsight, "jobs" sounds a little crass.

    Here's the problem I think we can help with:  There are (literally) hundreds of thousands of businesses and non-profits that are bought into potential of inbound marketing.  But, not all of them have people with the skills to move their organization into the new world.  Those organizations currently have two choices:

    1) Teach their existing staff the new skills (HubSpot already spends millions of dollars a year helping to train and certify people in these critical skills).

    2) Hire an agency in a "Dot It For Me" model.  (HubSpot helps with this already, and is investing more in connecting these dots -- even for organizations that are not HubSpot customers).

    3) Hire people that have the contemporary skills needed.  We don't do anything to help with this -- but we could.  And, that's where Growth Hub comes in.

    The idea is to connect the global talent pool of people that have the right mindset and some of the right skills to the organizations that are desperately seeking to hire them.  None of the current options really tackle the problem as directly as we think is needed.

    Growth Hub will be a way for people to build a verifiable reputation and connect with organizations where they can best apply their skills and passions.

    Personally, there are few things that bother me more than market inefficiencies (in a literal sense).  A market inefficiency is when all "transactions" that should be happening aren't.  It's because the "buyer" and "seller" can't connect easily. i'm hoping Growth Hub will help reduce this inefficiency in the market for new-age marketing/sales/service talent.  

    This is not going to be easy.  In my experience, few things worth doing are.  Most of the "easy" things solving "obvious" market needs are already taken. But not this, Because it's messy and not guaranteed.


  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    @kamilrextin 

    My hope is that we'll be able to recreate some of that magic on the Growth Hub side of things -- but with more development resources to do more fun and exciting things.

    If you have ideas on what things you'd like to see in the new community, please share.  

    Thanks.



  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    Hi @edfryed,

    Answers to your questions:

    1. For the first version, the core "objects" will be people and jobs.  

    2. No, Growth Hub will not be PHP.  It is being built by the core HubSpot product team (where we'll have many more resources available).  That was one of the challenges with inbound.org -- it was built on a different stack, so we were always struggling to find HubSpot people to work on it.

    3. I'd probably go to Growth Hackers.  I'm biased though because Sean's a friend (and full disclosure: I'm an investor in Growth Hackers).

    4. For me personally, in terms of content -- mostly the content now "finds me" (via twitter, email and Facebook).  Where do I find people -- no good place yet (it's one of the problems Growth Hub is out to solve).  One advantage that Growth Hub will have is that it will be able to tap into the HubSpot core user base. Now that we have free versions of our Marketing, Sales and CRM -- there are a lot of new people coming into the HubSpot ecosystem.  Growth Hub will build a community around that core group of people (to which we have easier access).  Of course, the community is open for all -- regardless of whether you're a HubSpot customer.  But it's nice not to have to start from zero.  

  • Dharmesh Shah added a comment on Farewell to inbound.org and hello to Growth Hub (growth.org)

    If you have any questions, please feel free to leave a comment. 

  • Dharmesh Shah added a comment on Ask Inbound: Do you think marketers need to be technical? If so, what technical skills do marketers need?

    To succeed in marketing, I think you have to either:

    a) Be technical and communicate really well with computers.

    or

    b) Be creative and connect really well with carbon-based life forms.

    Of course, if you have a good mix of both, even better.

    As a tech person myself, I've always thought that technical skills were more rare -- but over the years, I've tempered that thinking. As it turns out, finding really strong creative people is really hard. 

  • Dharmesh Shah added a comment on Will Marketing Technologists Kill Martech?

    An interesting take.

    I hadn't actually thought about the need that marketing technologists will have for increasing "order" (and thereby exerting more control).

    There are, as always, tradeoffs. Although I like the idea of an integrated platform (and not just because that what my company sells), I also like the idea of experimentation and trying new things.

    I think the savvy marketing technologists will find a good balance. Introduce some discipline and decrease complexity -- but remain open to new ideas and innovations.

  • Dharmesh Shah added a comment on Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech

    Interesting to see the WSJ writing about MarTech.  And though I'm biased, I agree with the premise: recurring revenue trumps non-recurring revenue.

  • Dharmesh Shah added a comment on Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks

    @kamilrextin Thanks for taking the time to write this detailed post.

    Would welcome a follow-up post in a few months with a candid assessment of the differences.

  • Dharmesh Shah added a comment on Insights from 100 SaaS Companies: Why It's Time to Rethink Your Packaging Strategy

    @patrickcoombe Amazon folks are geniuses. What's even higher ROI than their boxes is their Amazon Prime packing tape. 

  • Dharmesh Shah added a comment on Insights from 100 SaaS Companies: Why It's Time to Rethink Your Packaging Strategy

    Startups often spend too little time thinking about pricing/packaging. Often, it can really move the needle on growth.

  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @Expensive Walrus Totally valid point. I've been meaning to work on a "show me more" feature. On the list, but there are a few things ahead of it.

  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @MichaelHartzell Sorry if you didn't find the cartoon funny. Most of the cartoons are "insider" jokes for marketing and sales people, and they can be a little dark sometimes.

  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @Determined Reindeer Sorry about that. 

    Slack support is in early, private beta, but here's the secret to getting access to the beta preview.

    Just message: request slack beta to GrowthBot.  (it'll give you the link to install).  

  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @Upset Oryx Funny you should say that, it's one of the features I'm working on right now.

    I'm going to start with something simple: Give users the ability to subscribe to daily or weekly traffic stats.  Next up will be looking for big changes in analytics data.

    Here's the idea I just presented to the HubSpot management team on Tuesday (this comes directly from an internal presentation):

    Hi Dharmesh. Heads-up that your organic traffic is down 27% this week compared to the average over past 6 months.  

    I checked all your pages, seems that the page http://hubspot.com/pricing accounts for 92% of the drop in visits. Could be the “hubspot pricing” search keyword.

    Noticed that someuser@hubspot.com made a change to that page on Sun July 3rd.

    Would you like me to add this as a to-do item on your list?

    ---


  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

     Agreed. Bots are only as good as the services/data they have access to.

    And I think the use cases for sales people are interesting.

    1. show me accounting firms in Boston

    2. Add the second one as a prospect

    3. Add company hubspot.com as a lead

    4. Attach note this is just a test, don't actually contact them.


  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @EdLeake I'm working on variations of some of these.

    1. How is my visit to contact conversion rate?

    2. how is organic traffic trending last 6 months?

    3. Which page is getting the most organic traffic?

    4. What keywords does that page rank for?

    But, you've given me food for thought. 

  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @userhue I think you hit the nail on the head. Google is great for many things and GrowthBot isn't going to be better than Google for many queries, nor is it trying to be.

    Here's where I think it is (or can be) better:

    1. When accessing software systems requiring an account.  

    2. Queries fulfilled through "vertical", industry-specific APIs and datasets. 

    3. When asking the system to actually *do* something (example: create draft medium post "Why Chatbots Are Awesome")

    Turns out, there are a fair number of these use cases. Enough to make what I hope will be a useful bot.

    I'm building it for myself, and I'm already finding it useful. But I'm biased -- and weird. :)


  • Dharmesh Shah added a comment on Now that marketers have a chatbot, what do you want to ask it to do?

    @MaryGreenCNY Indeed, that's a tough one -- but very difficult to implement, because I don't know of a central source for that data. What makes GrowthBot work is the availability of APIs to third-party systems (like HubSpot, Google Analytics, etc.) that have data of interest. 

    I wish there was a source for marketing statistics data.  

    Do you know of one?

  • Dharmesh Shah added a comment on What does the inbound.org community think of Dan Lyons 'Disrupted'?

    HubSpot's official response is here:

    https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah

    We're not going to comment further on the book or Dan.  Just going to focus on working hard to serve our customers and community.

  • Dharmesh Shah added a comment on Which comes first for startups, the marketing or the sales?

    Short answer: Marketing comes before sales.

    Reasoning:  Marketing is not just about getting traffic or generating leads.  It's about what the product is, what the pricing/packaging is going to be, what the story is going to be, etc. So, you may not have a "marketer" on board, but as a startup, you are likely going to be doing marketing well before you are going to do sales.  Ideally, you're doing marketing as you're building the product.